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The journal.
Working notes from the floor and the suite. How we plan, shoot and finish, written down where clients can read it.
Working notes from the floor and the suite. How we plan, shoot and finish, written down where clients can read it.
Starting a production house usually means renting everything and hoping the margin covers it. We did the opposite, and it changed how we quote, how we schedule and what we can promise a client on a Friday evening. Here is the reasoning, and the arithmetic behind it.
Most production quotes are a single number with no working shown. Here is what sits inside ours, department by department, and why that transparency changes the conversation.
Rain is the cheapest production value in India and the most expensive schedule risk. What we plan for, what we protect, and what we simply do not shoot in a downpour.
Every colourist has had this note. Here is what clients usually mean when they ask for it, and what we do instead to get them the feeling they are actually after.
The face everyone loves in the room is not always the face that carries the film. How we run casting sessions and what we look for on the tape.
Audiences forgive a soft image. They do not forgive bad audio. An argument for spending properly on location sound before you spend on the camera.
DGCA rules, the Digital Sky portal, green and yellow zones, and how far ahead you genuinely need to file. A practical checklist for producers.